Cheerio aims to provide companionship to interdependent or elderly individuals while also providing peace-of-mind to their loved ones.




January 9, 2023


Product Designer

share on:


Conducting interviews, paper and digital wire-framing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.

Project Overview

Cheerio is a startup focusing on virtual wellness checks for those living interdependently.

the problem:

Those living interdependently may often feel isolated or lonely.

the goal:

Design an application that allows those individuals to connect with virtual caregivers, while also providing virtual wellness checks so their loved ones know they are being looked after.

User Research Summary

I started by defining the problem and target audience for the website. The problem was that interdependent and senior individuals sometimes feel isolated and lack a sense of community, and the target audience was interdependent and senior individuals who were looking for companionship and wellness checks. Next, I conducted user research to gather as much information as possible about the needs and preferences of the target audience. I conducted user interviews, focus groups, surveys, and usability tests to learn more about their experiences, pain points, and goals. After collecting data from the user research, I analyzed it to identify patterns and insights. I organized the data into categories, created personas to represent different user groups, and created user journey maps to understand how users might interact with the website. Based on the insights from the user research, I developed design concepts for the website. I created wireframes, mockups, and prototypes to show how the website would look and function. I made sure to keep the needs and preferences of the target audience in mind as I worked on the design, as well as any regulatory or compliance requirements. Finally, I tested and refined the design. I conducted usability tests, focus groups, and surveys to get feedback from a small group of users. Based on their feedback, I made any necessary changes and refinements to the design before moving on to the next phase of development.

User pain points

Cost: The cost of in-home care is increasingly expensive and not always the best solution.

Companionship: Those living alone can often feel isolated and lonely.

Peace-of-mind: Individuals caring for an elderly loved one want to know that they are being looked after.

Aging-in-place: Allowing interdependent individuals to remain in their own homes as long as possible has a significant on their mental health.



usability findings

Finding 1

Finding 2

Refining Design

Final Solution

Accessibility Considerations & Takeaways

Additional Images