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An app to allow the customers for the art gallery to be able to easily access the gallery on their mobile device. Inside the app they will be able to save their favorite pieces, be notified when they are up for auction and purchase pieces.
client:
Design Exercise
date:
January 9, 2023
role:
UX Designer
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responsibilities:
Conducting interviews, paper and digital wire-framing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
The idea for this project was to create a simplified art auction app that not only allows users to bid on artwork, but to also learn more about the individual artists and view a collection of their past and present works.
the problem:
Auction websites can be tricky to navigate and have a complicated bidding procedure.
the goal:
Create a simplified auction website where the user can easily access their favorite pieces and create a streamlined bidding and checkout process.
To get to know the target audience I first created personas demonstrating what types of demographics would be interested in this product. What I found out was that this is a product that can reach a large variety of users from young adults looking for good investment pieces to retired individuals collecting art to decorate their forever home.
When looking into user journey maps I was able to determine what type of pain points I can work to alleviate for the user and how to best streamline their process while discovering and purchasing art.
Organization: Lack of search filters to help the user find the pieces they are most interested in.
Streamlining: Complicated bidding process, lack of auto generated bidding options.
Process: Having to enter billing information before they are able to place a bid.
Sign-Up: Creating an account and not being able to browse otherwise.
I made initial wireframes and refined them to these screens it helped give a good picture on how the flow would be I prioritized custom ordering at the very top of the page on the home screen
When building the functionality of the app I wanted to make sure to keep the process simple. Allowing users to view and discover art without having to ever sign in or enter personal information. When the user does create an account however, the app allows them features such as, saving their favorite artwork, following artists, and tracking their orders.
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
1. Do not want to enter credit card info until auction is won. 2. Users want to learn more about the artists they are purchasing art from.
1. Users want a place to views their favorite pieces. 2. Users want o be able to easily track their orders.
Taking both what I learned in the first round of usability studies and accessibility considerations I was able to refine the design while still keeping it simple, straightforward and product focused.
When building the functionality of the app I wanted to make sure to keep the process simple. Allowing users to view and discover art without having to ever sign in or enter personal information. When the user does create an account however, the app allows them features such as, saving their favorite artwork, following artists, and tracking their orders.
From this project i learned about the importance of accessibility and how to incorporate it; also consequently how it can improve the experience for all users. Even if users do not chose to purchase anything from the app, they are still able to discover new artists, learn about them and view their portfolios.